DTC Video Editor for Meta & TikTok Ads: UGC, AI Video and Short-Form Content
I'm Artem Kordikov, a DTC video editor and content creator. I edit and produce the videos that e-commerce and direct-to-consumer brands run as ads and post organically: UGC ads, AI-made creatives, expert-format Reels and motion graphics.
I work remotely with brands worldwide, from the first idea and script to the final cut that goes live on Meta, TikTok and YouTube. One of my campaigns reached 3.5M+ views in 14 days. The AI video ads I made for a DTC brand were still running on Meta six months later.
What does a DTC video editor do?
A DTC video editor turns raw footage, scripts or AI-generated scenes into short videos built to sell. That means a hook in the first seconds, captions that work with the sound off, tight pacing, sound design, and several versions of the same idea so the brand can test what converts on Meta, TikTok and YouTube Shorts.
I go further than the timeline. I research the trend, write the script, plan the content and track the metrics, so the video is made for results, not only for the edit.
Video editing services for DTC and e-commerce brands
UGC ad editing for Meta and TikTok
I cut creator and customer footage into ads with a clear hook, body and call to action, and I deliver several hook variations of the same video so you can A/B test them in your ad account.
AI video ads and AI UGC
A full AI workflow from a single brief: brand analysis, script, storyboard, AI voiceover and every frame, with no camera or crew. Pixar-style cartoons, claymation and AI UGC with many different speakers. See the Panda Drum case study.
Short-form organic content for Reels, TikTok and Shorts
Trend-based and expert-format videos that grow an audience and bring in customers. For an auto body shop, this approach produced two TikToks over 1M views and an Instagram Reel over 1.5M. See the LexCor Service case study.
Talking-head and expert video editing
Consistent framing, a fixed crop, a topic-first hook, bold high-contrast captions, filler cut out, and one repeatable standard for every video, so the channel is recognizable from the first frame. Exported at 1080×1920, 30 fps, captions burned in.
Content strategy and scripting
Ideas, scripts and a content plan built around what each platform is already rewarding, with metrics tracked so the next video gets better than the last.
On-location filming
I film on my own Panasonic S5 and know how to frame vertical short-form video. If you are in another country, I brief a local videographer with the script and shot list and keep the quality consistent with the strategy.
Video formats and platforms
- Meta ads (Facebook & Instagram)
- TikTok ads & organic
- Instagram Reels
- YouTube Shorts
- Long-form YouTube
- LinkedIn & X
I deliver vertical 9:16 as the default, with 4:5 and 1:1 feed versions and 16:9 for YouTube and your website when needed. The same content works across platforms because the audience on each one is different, which adds reach and sales.
Results from DTC and B2C video projects
The numbers below come from real campaigns. Full breakdowns, videos and screenshots are in the DTC and e-commerce case studies and the organic content case studies.
How I work with DTC brands
- Brief. You send your product, your audience and your goal. I come back with the format that fits.
- Strategy and script. I research ideas, write the script and plan the content.
- Production and edit. I edit footage, produce AI video or film on location, with captions, sound and hook variations.
- Test and iterate. We watch the metrics and double down on what works.
If you need a full-cycle service for your brand, I bring in a team so you get the best possible result.
Motion graphics for SaaS and service brands
Motion graphics make an invisible product visible. A 15-second animation can show a workflow happening instead of describing it in three bullets, and one asset gets reused across your website, onboarding, ads, sales decks and email.
- UI/UX walkthroughs that show the product working.
- Animated explainers that turn a feature list into a story.
- Kinetic typography and motion layers for quotes, stats and short-form clips.
My advice for brands new to video: start with short-form for the first six months, then add long-form once there is an audience that trusts you.
Frequently asked questions
What is a DTC video editor?
A video editor who specializes in direct-to-consumer brands: ads, UGC, short-form content and product videos designed to drive sales on Meta, TikTok and YouTube.
Can you make video ads without filming?
Yes. I produce 100% AI video ads and AI UGC from a single brief, with no camera or crew.
Which platforms do you edit for?
Meta, TikTok, YouTube Shorts and long-form YouTube, plus LinkedIn and X when you want to reuse the content there.
Do you also make motion graphics?
Yes: UI/UX walkthroughs, animated explainers and kinetic typography, mostly for SaaS and service brands.
How do I start working with you?
Send a short brief with your product, your audience and where you want to grow. I will tell you which format fits your brand best.
Need a DTC video editor for your brand?
Send me a short brief: your product, your audience and where you want to grow. I'll tell you which format fits best: AI-produced ads, UGC, viral organic content or motion graphics.