Case StudiesBTC, DTC & E-Commerce Video Content

AI Promo: a complete auto body repair story with no filming

This is the strongest example of AI in the project, so it stays as the main one. I started with the concept: I thought through everything the shop does and every stage of a repair, from the damaged car through body work and paint to the finished result, and built the video around that story.

There was no real filming at all. I created the still images in Higgsfield, using Nano Banana Pro and ChatGPT for image generation, and then animated them with Kling and Seedance, which were my priority video models. I assembled the speed ramp myself and used neural networks heavily in the edit as well.

It is not the top performer by views, but it sets a premium tone for the brand. The owner of the auto body shop liked it so much that he ran it as a targeted Instagram ad.

Viral trend format: 1M+ views on TikTok

Here I took a concept that was trending right now. I searched for it across the internet, studied what the platform was already rewarding, and adapted that idea to an auto body shop, keeping the hook but rebuilding the story around car repair.

On TikTok the video passed one million views and worked on the whole audience, including viewers abroad. Around 3,000 people subscribed to the channel after it, and this is exactly how organic content pays off: those followers turn into customers over time.

The client did not run ads on this video. I would still recommend it: when a video takes off organically, the best move is to put targeted ad budget behind it to promote your services.

Viral expert format: 1.5M+ views on Instagram

This is the same trend-driven style, but with the expertise of the shop built into it. I wrote the script for this Reel, so the video carries real knowledge instead of just a hook. Expert content like this builds trust with people who are already close to becoming customers.

In a second Reel in the same format I recorded the voice-over myself and acted as a director on set, advising the person on camera. Use the arrow under the video to switch to it: that is the proof. Both videos can go straight into ads, so one piece of content works twice: as organic reach and as paid creative.

Speed ramp filmed on a Panasonic S5

Not everything has to be AI. This speed ramp was shot on location on my own Panasonic S5. I have solid experience filming on this camera: I know how to build the frame, which format and settings to shoot in for vertical short-form video, and how to plan shots so the ramp feels smooth in the edit.

If your business needs physical filming, there are two options. I can shoot it myself, or, if you are in another country, we find a trusted videographer there, hand over the script and shot list, and keep the style and quality consistent with the strategy.